Summary: App store rejections delay launches. Here's how to prepare a smooth submission for Apple and Google.
Both Apple and Google review apps before they go live. Preparation prevents delays.
Before submission
- Test thoroughly on real devices
- Remove placeholder content and broken links
- Provide a working demo account for reviewers if login is required
- Write an accurate privacy policy and complete privacy disclosures
- Follow in-app purchase rules for digital goods
Store listing
- Clear app name and subtitle
- Screenshots showing real functionality
- Descriptive, keyword-aware description
- Appropriate age rating
Common rejection reasons
- Crashes and bugs
- Incomplete information or broken features
- Misleading metadata
- Privacy issues
- Apps that are just a website wrapper with little functionality
After approval
Monitor crash reports, respond to reviews and plan regular updates.
FAQs
How long does review take?
Often a day or two, but it varies.
Can I release to testers first?
Yes — TestFlight for iOS and testing tracks on Google Play.
What if my app is rejected?
Read the feedback, fix the issue and resubmit or reply to the reviewer.
