Summary: Marketplaces connect buyers and sellers. Here's what to plan — vendor onboarding, payments, trust and growth — before you build.
Marketplaces are harder than single-seller stores because you must attract both buyers and sellers and manage trust between them.
Core features
- Vendor onboarding with verification
- Vendor dashboards for listings, orders and payouts
- Split payments and payouts (for example via Stripe Connect)
- Commission and fee rules
- Search and filters that make discovery easy
- Reviews and ratings for buyers and sellers
- Messaging and dispute resolution
- Admin moderation tools
Build vs. platform
Marketplace platforms and frameworks speed up launch. Custom development provides flexibility for unique models. Many teams start with an MVP and expand.
Solve the chicken-and-egg problem
Recruit sellers first in a focused niche or region so buyers find enough supply on day one.
Compliance
Consider tax collection, seller verification (KYC) and payment regulations early.
FAQs
How do marketplaces make money?
Commissions, listing fees, subscriptions or promoted listings.
How long does an MVP take?
Often 12–20 weeks depending on features.
Can marketplaces sell services?
Yes — booking and service marketplaces are common.
