A migration to Shopify can simplify operations and improve conversion — if it's planned carefully.
Plan
- Inventory products, variants, collections, customers, orders, reviews and content pages.
- List the apps and integrations you need to replace.
- Crawl the current site and export all URLs.
Data migration
- Products and variants with images, SKUs, inventory and metafields
- Customers (note: passwords usually can't be migrated — plan an account activation email)
- Historical orders if needed for reporting
- Blog posts and pages
- Reviews via a compatible reviews app
Design and theme
Choose or build an Online Store 2.0 theme. Recreate key templates: product, collection, cart and content pages.
SEO protection
- Map old URLs to Shopify URLs and create 301 redirects in bulk
- Preserve titles, meta descriptions and content
- Submit the new sitemap and monitor Search Console
Testing before launch
Test checkout, payments, taxes, shipping rates, discount codes, emails and analytics.
FAQs
How long does a Shopify migration take?
Typically 3–8 weeks depending on catalog size and customization.
Will my SEO rankings drop?
With proper redirects and content preservation, impact should be minimal and temporary.
Can I keep my domain?
Yes, you connect your existing domain to Shopify.




