100%of demo requests attributed to source
-60%time spent on monthly reporting
+15%budget shifted to top channels
The Client
A B2B cybersecurity vendor, based in Reston, VA, operating in the saas & technology sector.
The Challenge
Marketing data was spread across tools and nobody trusted the numbers.
Our Solution
- GA4 and GTM rebuild with documented events
- Server-side tagging and Consent Mode v2
- CRM integration with UTM and source fields
- Looker Studio executive dashboard
The Results
- 100% of demo requests attributed to source
- -60% time spent on monthly reporting
- +15% budget shifted to top channels
Services Used
GA4 & Conversion Tracking · Digital Marketing
Client identity withheld. This anonymized case study is an illustrative example of our approach; figures are examples and results vary by business, market and budget.
