31 of 80priority queries citing the brand
+38%Search Console impressions
+22%demo requests from organic
The Client
A B2B HR software company, based in Austin, TX, operating in the saas & technology sector.
The Challenge
The company ranked on page one for many HR questions, but AI Overviews were citing competitors and their click-through rate was falling.
Our Solution
- Mapped 80 priority questions that triggered AI Overviews
- Restructured articles with direct answers, summaries and comparison tables
- Added FAQPage, Article and Organization schema with consistent entity data
- Added expert reviewer bios to strengthen E-E-A-T
The Results
- 31 of 80 priority queries citing the brand
- +38% Search Console impressions
- +22% demo requests from organic
Services Used
AI Overview Optimization (AIO) · Digital Marketing
Client identity withheld. This anonymized case study is an illustrative example of our approach; figures are examples and results vary by business, market and budget.
