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Brand Refresh for a Craft Brewery

A craft brewery · Asheville, NC · Engagement: 6 weeks

Brand Refresh for a Craft BreweryRestaurants & Food
1consistent brand system
+30%social engagement
+12%distributor placements

The Client

A craft brewery, based in Asheville, NC, operating in the restaurants & food sector.

The Challenge

The brewery's branding was inconsistent across cans, signage and online.

Our Solution

  • Brand strategy workshop
  • Refreshed logo and visual identity
  • Can label system
  • Brand guidelines

The Results

  • 1 consistent brand system
  • +30% social engagement
  • +12% distributor placements

Services Used

Branding & Brand Identity · UI/UX & Branding

Client identity withheld. This anonymized case study is an illustrative example of our approach; figures are examples and results vary by business, market and budget.