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Category-First SEO Doubles Organic Revenue for a Skincare Brand

A clean skincare brand · Los Angeles, CA · Engagement: 8 months

Category-First SEO Doubles Organic Revenue for a Skincare BrandBeauty, Spa & Wellness
+104%organic revenue year over year
+2.1xcollection page sessions
+19%organic conversion rate

The Client

A clean skincare brand, based in Los Angeles, CA, operating in the beauty, spa & wellness sector.

The Challenge

Most organic traffic went to blog posts that rarely converted, while collection pages had almost no content.

Our Solution

  • Keyword-mapped collection pages with buying guidance
  • Unique product descriptions and Product schema
  • Internal links from top blog posts to collections
  • Merchant Center free listings optimization

The Results

  • +104% organic revenue year over year
  • +2.1x collection page sessions
  • +19% organic conversion rate

Services Used

Ecommerce SEO · Digital Marketing

Client identity withheld. This anonymized case study is an illustrative example of our approach; figures are examples and results vary by business, market and budget.