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Multi-Channel Lead Generation Builds a Predictable Pipeline for an Insurance Agency

A commercial insurance agency · Houston, TX · Engagement: 6 months

Multi-Channel Lead Generation Builds a Predictable Pipeline for an Insurance AgencyProfessional Services & Consulting
+310qualified leads per quarter
-33%cost per lead
+25%quote-to-bind rate

The Client

A commercial insurance agency, based in Houston, TX, operating in the professional services & consulting sector.

The Challenge

The agency depended on a few referral partners and had no consistent inbound leads.

Our Solution

  • Industry-specific landing pages (construction, logistics, restaurants)
  • Google Ads for high-intent searches
  • LinkedIn ads to business owners
  • Email nurture sequences in the CRM

The Results

  • +310 qualified leads per quarter
  • -33% cost per lead
  • +25% quote-to-bind rate

Services Used

Lead Generation · Digital Marketing

Client identity withheld. This anonymized case study is an illustrative example of our approach; figures are examples and results vary by business, market and budget.