-37%cost per signed case
+48%qualified case evaluations
-22%wasted spend on irrelevant terms
The Client
A personal injury law firm, based in Atlanta, GA, operating in the legal & law firms sector.
The Challenge
The firm was spending heavily on clicks but few became signed cases.
Our Solution
- Rebuilt campaigns by case type with tight match types
- Extensive negative keyword lists
- Dedicated landing pages with case evaluation forms
- Offline conversion import from intake software
The Results
- -37% cost per signed case
- +48% qualified case evaluations
- -22% wasted spend on irrelevant terms
Services Used
PPC Management · Digital Marketing
Client identity withheld. This anonymized case study is an illustrative example of our approach; figures are examples and results vary by business, market and budget.
