+64%return on ad spend
+29%revenue at the same budget
-18%cost per acquisition
The Client
A home decor online store, based in Chicago, IL, operating in the ecommerce & retail sector.
The Challenge
Performance Max was spending on low-margin products and brand terms.
Our Solution
- Product feed optimization with custom labels by margin
- Separate campaigns for hero and low-margin products
- Brand exclusions and account-level negatives
- Enhanced conversions
The Results
- +64% return on ad spend
- +29% revenue at the same budget
- -18% cost per acquisition
Services Used
Google Ads Management · Digital Marketing
Client identity withheld. This anonymized case study is an illustrative example of our approach; figures are examples and results vary by business, market and budget.
