640qualified buyer leads
-42%cost per qualified lead
31home sales attributed
The Client
A new-construction homebuilder, based in Raleigh, NC, operating in the real estate & property management sector.
The Challenge
The builder needed qualified buyers for a new community but lead quality from previous campaigns was poor.
Our Solution
- Higher-intent lead forms with budget and timeline questions
- Video walk-throughs and lifestyle creative
- Lookalike audiences from past buyers
- Instant CRM sync and email follow-up
The Results
- 640 qualified buyer leads
- -42% cost per qualified lead
- 31 home sales attributed
Services Used
Social Media Advertising · Digital Marketing
Client identity withheld. This anonymized case study is an illustrative example of our approach; figures are examples and results vary by business, market and budget.
