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Social Media Optimization Grows a Restaurant Group's Local Following

A family-owned restaurant group · San Antonio, TX · Engagement: 6 months

Social Media Optimization Grows a Restaurant Group's Local FollowingRestaurants & Food
+210%Instagram followers
+3.4xaverage reel reach
+28%reservation link clicks

The Client

A family-owned restaurant group, based in San Antonio, TX, operating in the restaurants & food sector.

The Challenge

Profiles were inconsistent across three locations and posts were irregular.

Our Solution

  • Unified, optimized profiles for each location
  • Monthly content calendar with reels and stories
  • Community management and local collaborations
  • Event and menu launch campaigns

The Results

  • +210% Instagram followers
  • +3.4x average reel reach
  • +28% reservation link clicks

Services Used

Social Media Optimization (SMO) · Digital Marketing

Client identity withheld. This anonymized case study is an illustrative example of our approach; figures are examples and results vary by business, market and budget.