Automated email flows send the right message at the right moment without manual work. These six are the foundation of a strong program.
1. Welcome series
Triggered when someone subscribes or becomes a lead. Introduce your brand, set expectations and share your most helpful content or offer. Typically 3–5 emails over two weeks.
2. Lead nurture (service businesses)
For people who requested information but haven't bought. Share case studies, FAQs, process explanations and a clear next step.
3. Abandoned cart (ecommerce)
Remind shoppers about items left in their cart. Often 2–3 emails over 24–72 hours.
4. Browse abandonment (ecommerce)
Follow up with shoppers who viewed products but didn't add to cart.
5. Post-purchase / onboarding
Thank customers, explain next steps, provide setup or usage tips and ask for a review once they've had time to experience the product or service.
6. Win-back
Re-engage customers or subscribers who haven't opened or purchased in a while, then clean your list if they don't respond.
Deliverability basics
Set up SPF, DKIM and DMARC for your sending domain, send to engaged subscribers, and remove hard bounces. Major mailbox providers expect authentication for bulk senders.
FAQs
Which platform should I use?
Klaviyo is popular for ecommerce; Zoho Campaigns, HubSpot and ActiveCampaign suit service and B2B businesses.
How often should I send newsletters?
Consistency matters more than frequency — weekly or twice monthly works for most businesses.
Can I buy an email list?
No. Purchased lists harm deliverability and may violate CAN-SPAM and platform policies.
