Summary: Most Google Business Profiles are incomplete. These 20 often-missed settings help you rank higher in Maps and win more customers.
A complete Google Business Profile ranks better and converts more searchers. Here are 20 settings and practices many businesses overlook.
Profile basics
- Primary category chosen precisely
- Relevant secondary categories
- Business description using natural keywords
- Opening date
- Accurate hours, including holiday hours
- Service areas (for businesses that travel to customers)
- Website link with UTM tracking parameters
Services and products
- Every service listed with descriptions
- Products added with images and links
- Attributes completed (e.g., online appointments, languages)
Visual content
- Logo and cover photo
- Exterior and interior photos
- Team photos
- Work examples updated monthly
- Short videos
Engagement
- Weekly posts — updates, offers and events
- Questions seeded and answered
- Reviews requested consistently
- Every review responded to
Measurement
- Review GBP performance metrics monthly: searches, calls, website clicks and direction requests
FAQs
How often should I post on Google Business Profile?
Weekly is a good rhythm for most businesses.
Does GBP help if I work remotely?
Profiles require a real address or service area; remote-only businesses should follow Google's eligibility guidelines.
Can keywords in my business name help?
Adding keywords not part of your real business name violates guidelines and risks suspension.
