+44%trial signup rate
+17%trial-to-paid conversion
-1.4spage load time
The Client
A project management SaaS startup, based in San Francisco, CA, operating in the saas & technology sector.
The Challenge
Traffic was growing but trial signups were flat.
Our Solution
- Session recordings and funnel analysis
- Simplified signup from 7 fields to 3
- Clearer value proposition and social proof
- A/B tests on pricing page layout
The Results
- +44% trial signup rate
- +17% trial-to-paid conversion
- -1.4s page load time
Services Used
Conversion Rate Optimization (CRO) · Digital Marketing
Client identity withheld. This anonymized case study is an illustrative example of our approach; figures are examples and results vary by business, market and budget.
