+142%organic traffic in 6 months
+87%appointment requests from organic
5/5clinics in the local Map Pack for core terms
The Client
A multi-location physical therapy group, based in Phoenix, AZ, operating in the healthcare sector.
The Challenge
The group had five clinics but its website ranked for almost nothing outside its brand name. Location pages were thin and duplicated, and appointment forms were not tracked.
Our Solution
- Technical audit and fixes for indexation and site speed
- Unique, helpful location pages for each clinic with local FAQs
- Treatment pages rewritten around patient questions
- Google Business Profile optimization for all five clinics
- GA4 key events for appointment requests
The Results
- +142% organic traffic in 6 months
- +87% appointment requests from organic
- 5/5 clinics in the local Map Pack for core terms
Services Used
Search Engine Optimization (SEO) · Digital Marketing
Client identity withheld. This anonymized case study is an illustrative example of our approach; figures are examples and results vary by business, market and budget.
