48editorial links from news and finance sites
+27keywords moved into the top 3
+61%organic traffic
The Client
A personal finance comparison site, based in Charlotte, NC, operating in the fintech, banking & insurance sector.
The Challenge
The site produced quality content but lacked the authority to compete with established finance publishers.
Our Solution
- Original survey on household budgeting habits
- State-by-state data visualizations
- Pitched journalists and regional outlets
- Expert commentary program
The Results
- 48 editorial links from news and finance sites
- +27 keywords moved into the top 3
- +61% organic traffic
Services Used
Link Building · Digital Marketing
Client identity withheld. This anonymized case study is an illustrative example of our approach; figures are examples and results vary by business, market and budget.
