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YouTube SEO Builds a Student Pipeline for a Test-Prep Provider

An online test-prep provider · Boston, MA · Engagement: 8 months

YouTube SEO Builds a Student Pipeline for a Test-Prep ProviderEducation, Schools & EdTech
+520%monthly views
+12ksubscribers
+35%course enrollments from YouTube

The Client

An online test-prep provider, based in Boston, MA, operating in the education, schools & edtech sector.

The Challenge

The provider had videos on YouTube but few views and no link to enrollments.

Our Solution

  • Keyword research for exam-related questions
  • New titles, thumbnails and chapters
  • Weekly tutorial series and Shorts
  • Tracked links to course landing pages

The Results

  • +520% monthly views
  • +12k subscribers
  • +35% course enrollments from YouTube

Services Used

Video & YouTube Marketing · Digital Marketing

Client identity withheld. This anonymized case study is an illustrative example of our approach; figures are examples and results vary by business, market and budget.