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SEO-Safe Redesign Modernizes a Machining Shop's Website

A precision machining shop · Grand Rapids, MI · Engagement: 8 weeks

SEO-Safe Redesign Modernizes a Machining Shop's WebsiteManufacturing & Industrial
0%loss in organic traffic after launch
+55%RFQ submissions
+20%average time on site

The Client

A precision machining shop, based in Grand Rapids, MI, operating in the manufacturing & industrial sector.

The Challenge

The website looked dated and the team feared losing rankings in a redesign.

Our Solution

  • Full URL inventory and redirect mapping
  • Capability pages with equipment and tolerances
  • RFQ form with file upload
  • Post-launch Search Console monitoring

The Results

  • 0% loss in organic traffic after launch
  • +55% RFQ submissions
  • +20% average time on site

Services Used

Website Redesign · Website Development

Client identity withheld. This anonymized case study is an illustrative example of our approach; figures are examples and results vary by business, market and budget.