+58%indexed product pages
-71%crawled low-value URLs
+33%organic revenue
The Client
An outdoor gear online retailer, based in Boise, ID, operating in the ecommerce & retail sector.
The Challenge
Faceted navigation had created hundreds of thousands of crawlable URLs, and many product pages were not indexed.
Our Solution
- Controlled faceted URLs with canonicals and noindex rules
- Rebuilt XML sitemaps to list only indexable pages
- Improved Core Web Vitals on category templates
- Fixed redirect chains from a previous migration
The Results
- +58% indexed product pages
- -71% crawled low-value URLs
- +33% organic revenue
Services Used
Technical SEO · Digital Marketing
Client identity withheld. This anonymized case study is an illustrative example of our approach; figures are examples and results vary by business, market and budget.
